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Helping sports organisations plan for the future and turn ambition into practical action

SixYard Analytics supports sports organisations with practical strategy, focused reviews and implementation support that help turn challenges, opportunities and ambitions into clear plans for the future.

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SixYard combines grassroots sporting experience with professional experience in strategy, analysis and organisational improvement — bringing an independent perspective to organisations that may not have the time or capacity to step back and plan.

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We work alongside the people who know their organisation best — listening, asking questions and developing practical recommendations that reflect their priorities, resources and ambitions.

About SixYard

Sport is full of people who care deeply about their organisations, but finding the time to step away from the day-to-day and think about what comes next isn't always easy.

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SixYard was created to provide that extra capacity. To help sports organisations take a step back, tackle the questions that can get lost amongst immediate pressures, and put proper thought into what comes next.

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Our approach is straightforward: understand before advising, focus on what matters, and recommend things that are realistic for the organisation in front of us — not generic answers or unnecessary complexity.


The aim is simple: leave your organisation stronger, not more dependent on us.

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The SixYard Approach

SixYard uses a structured but flexible approach designed around each organisation, its circumstances, priorities and ambitions.

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The aim is simple: understand before advising, focus on what matters and turn what we learn into practical action.

How the approach works in practice

Every project is different, but the principles behind how SixYard works remain consistent. From the first conversation through to recommendations, action planning and follow-up, the work is shaped around your organisation.

Listen & Understand

Every project begins with listening. SixYard takes the time to understand how your organisation works, who is involved, what is working well and what challenges or opportunities exist. Relevant conversations, information and evidence help build a clear picture before recommendations are made.

Analyse & Identify

SixYard brings together what we have heard and learned with relevant research, evidence and an independent perspective. We identify what is getting in the way, where the opportunities lie and which areas should be prioritised.

​Act & Plan

​Understanding is turned into practical action. Quick Wins identify things that can begin immediately, while clear recommendations and an Action Plan set out what should happen next, who should be involved and how progress can be measured.

​Follow Up

SixYard stays connected after the work is delivered, helping review progress, identify what's changed and consider any barriers that have emerged along the way.

How SixYard Can Help

SixYard Analytics provides practical strategy and organisational support for sports organisations.

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Every organisation is different. Our support is built around where you are, what you're trying to achieve and what's getting in the way.

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SixYard works in three main ways — Strategy, Focused Reviews and Implementation Support — depending on the challenge and support you need.

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Strategy

Practical 3–5 year strategies that help you understand where you are, decide where you want to go and build a clear plan to get there.

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Focused Reviews

Independent reviews of a specific challenge or opportunity, with practical recommendations and a clear plan for what happens next.

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Implementation Support

Additional capacity and structure to help turn agreed recommendations into action while keeping ownership within your organisation.

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Practical Over Impressive

No unnecessary jargon or generic answers. SixYard focuses on realistic recommendations that reflect your organisation, resources and ambitions.

Contact

How can SixYard help?

If you'd like to find out how SixYard Analytics could support your club or organisation, I'd be happy to hear from you.

There's no pressure and no jargon — just an initial conversation about where you are now, what you're trying to achieve and where SixYard might be able to help.

What happens next?

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Once I receive your message, I'll be in touch to arrange a short introductory conversation — either online or in person where practical — to learn more about your organisation, what you're looking to achieve and whether SixYard can help.

© 2026 SixYard Analytics – Shaping Better Sport

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